Massage Marketing | Avoid This Marketing Mistake at All Costs

Tim Cooper | Massage Business & Marketing Coach

Nov 22 2015

This episode may sound like a bit of a rant because today I'm talking about my pet peeve - using heavily discounted massage as a marketing strategy.

There are big dangers when a clinic depends on this strategy and in fact I call it 'Death by Discount'.

Filling your books with cheap massage does little to build a list of loyal, regular, full paying clients. More often than not you do nothing but attract discount hunters while your clients develop a deep seated discount mentality.

I'm not saying you shouldn't run the occasional special. I just saying don't simply fall back to slashing your prices every time business gets slow.

If you take the time to develop a marketing and pricing plan, and stick to it, you will eventually find your waiting room full of happy, full paying clients. How quickly you build your list of loyal clients depends entirely on you and how quickly you implement your marketing strategies.

There are a number of ways to offer incentives to your clients without selling your soul.
Have a listen and let me know what you think.

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