Proven strategies to help you grow a healthy practice
Massage Marketing | Avoid This Marketing Mistake at All Costs
Tim Cooper | Massage Business & Marketing Coach
Nov 22 2015
This episode may sound like a bit of a rant because today I'm talking about my pet peeve - using heavily discounted massage as a marketing strategy.
There are big dangers when a clinic depends on this strategy and in fact I call it 'Death by Discount'.
Filling your books with cheap massage does little to build a list of loyal, regular, full paying clients. More often than not you do nothing but attract discount hunters while your clients develop a deep seated discount mentality.
I'm not saying you shouldn't run the occasional special. I just saying don't simply fall back to slashing your prices every time business gets slow.
If you take the time to develop a marketing and pricing plan, and stick to it, you will eventually find your waiting room full of happy, full paying clients. How quickly you build your list of loyal clients depends entirely on you and how quickly you implement your marketing strategies.
There are a number of ways to offer incentives to your clients without selling your soul.
Have a listen and let me know what you think.
Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report and book in here for your complimentary 20 minute coaching session.
If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.
I want to deliver relevant material so keep those emails rolling in.
If you enjoyed this episode, please leave me a rating and review at iTunes.
You may also like to pop over to the http://makemoneywithmassage.com web site for more information.
Recent EpisodesMassage Marketing | How To Use Groupon Deals To Grow Your Business | With Cath Cox
Massage Business Coaching | How To Get The Most Out Of Your Continuing Education
What's The Acupuncture Online Marketing Summit All About? | With Jeffrey Grossman
Massage Marketing | Social Media Marketing Strategies | With Drew Elliott
Massage Marketing | Marketing Your Therapeutic Massage and Spa Business | With Gael Wood
Massage Marketing | Building Your Massage Business Without Burnout | With Elicia Crook
Corporate Massage Marketing Strategies | Build Your Massage Business At Corporate Events with Andrew Ward
Client Retention Strategies | Massage Business Management and Marketing
Massage Marketing | New Clinic Launch Results and Pricing Considerations
Massage Business Tips For Start-ups and Clinics on the Move | Includes 60 Clients in 60 Days by Eric Brown Book Review