Wellness Business Breakthrough | How to Market & Build a Successful Practice

Proven strategies to help you grow a healthy practice

Massage Marketing | Avoid This Marketing Mistake at All Costs

Tim Cooper | Massage Business & Marketing Coach

Nov 22 2015



This episode may sound like a bit of a rant because today I'm talking about my pet peeve - using heavily discounted massage as a marketing strategy.

There are big dangers when a clinic depends on this strategy and in fact I call it 'Death by Discount'.

Filling your books with cheap massage does little to build a list of loyal, regular, full paying clients. More often than not you do nothing but attract discount hunters while your clients develop a deep seated discount mentality.

I'm not saying you shouldn't run the occasional special. I just saying don't simply fall back to slashing your prices every time business gets slow.

If you take the time to develop a marketing and pricing plan, and stick to it, you will eventually find your waiting room full of happy, full paying clients. How quickly you build your list of loyal clients depends entirely on you and how quickly you implement your marketing strategies.

There are a number of ways to offer incentives to your clients without selling your soul.
Have a listen and let me know what you think.

Pick up your free copy of my 5 Marketing Mistakes That Could Be Killing Your Massage Business report and book in here for your complimentary 20 minute coaching session.

If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.

I want to deliver relevant material so keep those emails rolling in.

If you enjoyed this episode, please leave me a rating and review at iTunes.

You may also like to pop over to the http://makemoneywithmassage.com web site for more information.

If you're struggling to build and maintain your wellness business then this Podcast is for you. The sad fact is that 97% of therapists get it wrong when it comes to marketing their practice, leading to many therapists going broke and leaving the industry within their first year with many therapists not making it to five years in practice. The good news is it doesn't have to be that way. There are proven ways, simple steps that if applied will have you enjoying a thriving wellness business in a very short period of time. This podcast will help you regardless of whether you're a massage therapist, acupuncturist, naturopath, homeopath or energy healer. These strategies will work for any wellness business! Subscribe to the show to ensure you don't miss out on any sure fire marketing tips and tricks. About Tim Cooper | Massage Business & Marketing Coach

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