Proven strategies to help you grow a healthy practice
Massage Marketing | Stop Assuming That Everyone Knows What You Do
Tim Cooper | Massage Business & Marketing Coach
Jan 17 2016
In this episode I discuss the importance of communicating exactly what type of massage you do and the tangible benefits your treatments bring to your clients.
Simply stating that you're a 'massage therapist' doesn't do you or your prospective client any good.
If the client's idea of massage is a nice relaxing treatment in a spa environment and they come to you only to receive a deep tissue massage then they won't think very highly of your service, no matter how good your treatment is.
There was a mismatch between what the client was expecting and the treatment that was supplied.
What's worse if a client comes to you and requests a treatment style that isn't one of your strong points, then you will be judged on your ability to deliver that treatment and not on your area of real expertise.
Once you are clear in your communication your marketing becomes laser focused. You will be able to talk in terms that your ideal client can relate to and you will start to attract the type of client you work best with.
Have a listen to this episode and let me know what you think.
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If you have a question about any aspect of massage marketing please feel free to send me an email at Tim@MakeMoneyWithMassage.com. I'd love to hear from you and your question could very well feature in a future podcast.
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